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Nu Wave Swim’s Sustainable Debut at Miami Swim Week

The brand will support this year’s Swim Week with an eco-friendly edge

The annual swimwear celebration dubbed Miami Swim Week will kick off on July 11, welcoming guests to enjoy an eco-friendly tropical oasis at the Miami Botanical Garden. The multi-day experience will showcase notable brands and emerging designers such as Vitamin A, Tori Praver, Parke & Ronen and Bleu Rod Beattie.

From July 11 to 14, designers and brands will be offered presentation packages from Nu Wave Swim and given access to editors, buyers, influencers and socials. The swimwear brand is led by partners Seth Browarnik and Michele Addison, who both believe sustainability in the swimwear industry is crucial. “Being sustainable and making best efforts to use eco-friendly fabrics along with supporting efforts to keep oceans clean directly affects the swim industry,” explains Addison.

Nu Wave Swim (photo by Holly Parker)

The celebration begins on July 11 with Nu Wave’s opening night party followed by days of fashion presentations, wellness activations, and a closing party on the last day. Guests will have the opportunity to look at new designs while learning more about sustainability in the swimwear industry. “It’s about rethinking plastic usage while experiencing an elevated swim activation,” says Browarnik.

A plastic-free policy is just one of the standards being set at the oasis and other brands and designers are encouraged to reach the same goal. Browarnik says he wants the grounds to be completely free of plastic which means, “having all sponsors and partners limit the amounts they use as well for a larger impact.”

To strengthen their passion for ocean conservation, Nu Wave Swim is also collaborating with Facebook and Instagram to promote and advocate for clean water. Many sponsors such as Miami HEAT, Heineken, and Swim Show will be supporting Nu Wave Swim’s debut at this year’s Miami Swim Week.

Click here for more information on Nu Wave Swim at Miami Swim Week and see below for the complete schedule of events for Nu Wave Swim.

THURSDAY, JULY 11
7pm – 10pm
Nu Wave Swim Opening Night Party

FRIDAY, JULY 12
11am – 4pm
Pro Colombia Presentation
7pm Parke & Ronen Presentation & Cocktail Reception
9pm Vitamin A Runway Show
10pm Nu Wave Swim After-Party @ Nu Wave Swim Bar Bevy Lounge

SATURDAY, JULY 13
6:30am – 10:30am
Nu Wave Swim Morning Wellness Program presented by The Sacred Space Miami and Barry’s Bootcamp
11am – 4pm MIAMI Magazine Bungalow Bazaar
6:30pm Gottex Runway Show
9:30pm Tori Praver Runway Show
10:30pm Tori Praver After-Party @ Nu Wave Swim Bar Bevy Lounge

SUNDAY, JULY 14
6am – 7am
Nu Wave Swim Morning Wellness Program – Body Glove Create Happiness Sunrise Yoga
7:30am-8:30am Nu Wave Swim Morning Wellness Program presented by The Sacred Space Miami
9:30am – 11am Fashion for Breakfast hosted by Soho Beach House
11am – 4pm MIAMI Magazine Bungalow Bazaar
6:30pm NuWave Collective Runway Show: Charmosa and Revival
8pm Red Carter and Bleu Rod Beattie Presentation, Cocktail Reception, & Nu Wave Swim Closing Party

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