DuJour Navigation

Celebrating the World’s Most Coveted Watch In Style

Bulgari celebrates the 40th anniversary of its signature Roma watch

Andy Warhol once said of his trips to Rome, “I always visit Bulgari, because it is the most important museum of contemporary art.” Bulgari has always made waves artistically—but it certainly hasn’t slacked on the branding front either. The first luxury label to engrave the company’s name on the cases of its watches, Bulgari has since become an unmistakable status symbol.

From Bill Gates to Tina Turner, the brand is now a staple in the uniforms of some of the world’s most powerful people. And this year marks the 40th anniversary of the watch that started it all: the signature Bulgari Roma, of which there are only 100 originals. To mark the occasion, Bulgari is presenting four new editions of the Roma timepiece—one for each of its glamour-defining decades.