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An Editor in Chief’s SXSW Travel Essentials

PureWow EIC Mary Kate McGrath will be sharing a few of her favorite things with DuJour, starting with her must-haves for Austin’s annual music conference and festival

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Ah, March. Perhaps the gnarliest month in New York City—you expect first signs of spring and you’re met with lingering remnants of slush. I think that’s one of the secrets behind the success of the South by Southwest Festival in Austin, Texas. The creative set of NYC is just hankering for warmer climates…and an avocado margarita or nine.


Mary Kate McGrath

PureWow hosts a kick-off party the first Friday at SXSW at the best Mexican restaurant in Austin, La Condesa. This year the fashion shopping app Spring has partnered with us for the event, so I have to make sure my style game is tight. Click through the gallery to see what I’m packing.