To truly understand the Salvatore Ferragamo brand, one must walk in the shoes of its founder. In 1914, a sixteen-year-old Salvatore took a risk, packed his bags and emigrated from Italy to Boston, where he joined his brothers in a boot factory. His courage only continued when he and his siblings jetted across the country to California to launch a made-to-order shoemaking and repair service. It didn’t take long before the young cobbler was crafting shoes for household names like Audrey Hepburn, Marilyn Monroe, Sophia Loren, Joan Crawford and, perhaps most famously, Judy Garland’s red heels for The Wizard of Oz.
What better way to celebrate one hundred years of Salvatore Ferragamo—the brand that has since expanded to full ready-to-wear and accessories—than to honor the iconic designer and his leap of faith that started it all. To commemorate the century of high fashion, creative director Massimiliano Giornetti and photographer filmmaker Francesco Carrozzini have teamed up to create the menswear project “A Man’s Story.”
Inspired by modern men who play by their own rules (in fashion and in life), the collaboration shines the spotlight on a number of famous faces, from British actor Douglas Booth and hockey legend Henrik Lundqvist to musician and hip-hop style star A$ap Rocky and artist Ryan McGinley, through a series of compelling photographs and intimate short films. Each story reveals the decision that led them to become who they are today.
“The objective was to catch something intimate about these men’s stories,” says Carrozzini. Other subjects include online auction house Paddle8 co-founder Alexander Gilkes, artist Louis-Marie de Castelbajac and Heist Gallery director Tyrone Wood. As to what they were looking for in each man, Carrozzini adds, “Diversity. To show how Ferragamo could be represented and feature different individuals who are all top in their career.”
Naturally, each dapper gent will be dressed to the nines in Ferragamo’s spring 2015 collection. “What links these young men is their single-minded approach to life. They’ve not been afraid to make their own rules, even when it’s meant potential failure,” says Carrozzini. “That’s what makes them so inspiring and the stories they’ve shared with us so compelling.”