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This Week in Style

Your midweek catch-up session for the most notable news in fashion, retail and beauty

The world of style is a rapidly spinning cycle of designer collaborations, label shakeups and seasonal trend reports. For the fashion inclined who don’t have time to sift through the style-blog beast, we’ve rounded up the latest need-to-know newsmakers. Here are the high points in style for the week of July 30th:

The start up: Ever wish cool labels like Rag & Bone and Steven Alan made sunnies? A new company called Eponym is working to bring these brands and their proposed eyewear businesses out into the sun (pictured: Steven Alan frames). [Forbes]

The website: WhoWhatWear has launched a brand new beauty site that’s just as fun and informative as it is sleek. [Byrdie]

The comeback: She may still be known as the chic brains behind Jimmy Choo, but come November Tamara Mellon will step out in a new pair of high heels as she launches her new eponymous label. [Fashionista]

The beauty round up: What’s missing from the ultimate glamping packing list? Natural, pretty-smelling bug spray, of course. Here are the best ones to buy before summer is out. [Into The Gloss]

The industry buy: Reed Krakoff is leaving his high-powered position at Coach in more ways than one. The designer is apparently buying his own label back from Coach Inc. [Style.com]