DuJour Navigation

Hublot Unveils a New Digital Boutique

The luxury timepiece brand goes virtual with an updated customer experience

In typical Hublot fashion, moving with the times means adapting to the digital age, which is exactly what the Swiss brand incorporated into their latest customer service launch. On Wednesday, June 6, Hublot unveiled a Digital Boutique, an elevation for clients to feel closer to the brand, no matter the distance from a physical Hublot store location. CEO, Ricardo Guadalupe arrived in New York City for the first time since the 5th Avenue boutique opening over two years ago in order to celebrate a charitable partnership with Depeche Mode and the official launch of the new service. The partnership aims to raise funds and awareness for charity: water, founded by Scott Harrison, which brings safe, clean drinking water to communities around the globe.

Throughout the all-day event, Hublot demonstrated the digital experience in order to shed light on a luxury brand trend that marries an experiential e-commerce platform with the intimacy and trust that typically originates from an in-store experience. Whether customers are in their office or boarding a plane, they can experience the desired product presented live with a Hublot sales advisor on Skype or FaceTime. From there, in real time, the customer is sent all the bespoke information concerning their desired product in virtual form, allowing them to take their time in making the purchasing decision. The service demonstrates an introduction to tech-enabled convenience while still maintaining the luxury brand’s exclusive and personalized shopping experience.

By minimizing the distance that clients have to go through a virtual connection, Hublot is opening a world of online assistance and convenience that will only further the possibility for personal relationships with the brand. Hublot’s Digital Boutique is available in the United States via the brand’s website and will be rolled out across the world soon.