California-born-and-bred hairstylist Mara Roszak created Rōz after 20 years of working with all types of hair and being dissatisfied with the styling oil products on the market. Roszak is the co-founder of Beverly Hills’ Mare Salon and the woman behind the manes of Emma Stone, Olivia Wilde, Nicole Kidman, Zoe Saldaña and Natalie Portman.
She launched her first styling product, the Santa Lucia styling oil (which she uses on every single client), in 2021. Since then, her sustainable hair care brand (all products are made from organic ingredients and sustainably packaged), sold online and in select salons and beauty boutiques around the world, has expanded with two more launches, Milk Hair Serum and Root Lift Spray.