As CEO of Ulysse Nardin, Patrick Pruniaux stands at the helm of one of Switzerland’s most storied watchmaking houses — and under his leadership, the brand is charting a course that honors its heritage while fearlessly embracing the future. A visionary with a deep respect for craftsmanship and a passion for innovation, Pruniaux has positioned Ulysse Nardin as a global leader in modern haute horlogerie.
With a background that includes key executive roles at Apple and TAG Heuer, Pruniaux brings a unique blend of luxury expertise and technological insight to the world of Swiss watchmaking. Since joining Ulysse Nardin in 2017, he has guided the company through an ambitious transformation — one rooted in sustainability, creativity, and precision engineering.
“Ulysse Nardin has always been a house of explorers,” Pruniaux explains. “Our mission is to continue that spirit — to push boundaries and craft timepieces that combine beauty, functionality, and purpose.”
The brand’s iconic Marine collection remains a cornerstone, but under Pruniaux, Ulysse Nardin has expanded into bold new territory with designs like the Freak and Diver X Skeleton — watches that embody the brand’s innovative spirit and its connection to the ocean. Sustainability has also become central to Pruniaux’s vision, with eco-friendly materials, responsible sourcing, and partnerships aimed at ocean preservation shaping the brand’s modern identity.
Beyond its products, Pruniaux has redefined the company culture, fostering collaboration and creativity across its Le Locle atelier. “Innovation doesn’t happen in isolation,” he says. “It happens when passionate people come together to challenge convention.”
Through his leadership, Patrick Pruniaux has ensured that Ulysse Nardin remains more than a watchmaker — it is a symbol of daring elegance, technical mastery, and the enduring power of time itself.
