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Behind the Story: Max Irons

Our assistant fashion editor breaks down the essentials from DuJour‘s August shoot

For our August digital issue, we captured a casual yet seriously handsome side to Max Irons. Below, the inspiration behind the shoot—and how to achieve the look. Click here for the story and the full shoot.


Irons plays a king on The White Queen, so a trip to Kings Country in Brooklyn, New York seemed in order. Donna, a Williamsburg bar and restaurant provided the elegant backdrop royalty deserves. 27 Broadway, Brooklyn, NY, (646) 568-6622.


Photographer Annelise Howard Phillips had a vintage vibe in mind during the shoot. Using photos from The Rollings Stones’ heyday along with photography by American artists and filmmakers Lee Friedlander, Larry Clark and Danny Lyon (who’s known for his photos of motorcycle riders in the 1960s), she devised a shoot that played on Irons’ classic good looks without losing any of his natural modern edge.


To maintain your mane like Max, try Hanz de Fuko’s Quicksand putty ($26) for serious, stylish hold. “First, emulsify the product on both of your hands,” explains groomer Anna Bernabe, “then distribute it from the back of your head to front and style.” And perfect skin isn’t just for movie stars. Keep your face looking youthful with Crème de La Mer’s Regenerating Serum ($290).


Opt for jewelry that feels classic, like a chain necklace from David Yurman ($300) and an Audemars Piguet Jules Audemars Extra-Thin watch.


This fall, leave your armor at home. Instead pair a chunky sweater—like this one from Gucci ($895)—with dress pants—like these silk trousers by Balenciaga ($733)—for an updated uniform fit for a king.