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London’s New Destination for Exquisite Diamonds

Mayfair is now home to de Grisogono’s flagship boutique

Nothing says luxury quite like diamonds, and de Grisogono’s new London flagship store has no shortage of them. 

Located in the swanky Mayfair neighborhood, the boutique’s concept was developed by the brand’s founder and creative director Fawaz Gruosi, along with David Collins Studio. Inside, three rooms showcase the brand’s various offerings. The Corte area features a collection of jewels curated by Gruosi, the Stanza del Tempo room houses watches and the Grand Sala—designed to resemble a sitting room—features works of art by André Brasilier and Umberto Ciceri, as well as beautiful Murano glass chandeliers

de Grisogono’s new London flagship store

de Grisogono’s new London flagship store

Customers can expect to find never-before-seen pieces at the new location. “London today plays a very important role for the market of high jewelry and a large proportion of our unique piece production, which ranges from 350 to 500 unique pieces per year, will be exhibited in the new boutique,” Gruosi said in a release.