If there were ever a time to get on-trend with the craze for athletic wear, today’s that day because none other than Beyoncé has launched an effortlessly chic activewear line with retail magnate Sir Phillip Green. And since whatever Queen B touches practically turns to gold, you can assume the line, Ivy Park, is really special (and will likely sell out fast).
Based on a mission promoting strength, wellness and health, Ivy Park will aim to encourage women to work with their bodies, not against them. The collection features ‘second skin’ signature pieces like fitted tanks and sports bras that are breathable, functional and versatile enough to be worn outside of the gym. The core I, V, and Y legging styles are made from a sweat-wicking, non-pilling, double-faced polyamide elastane to enhance sports performance. There’s also an outerwear collection, which includes performance details such as discrete holes for headphone cables.
The 200-piece collection debuts today and is available at Topshop and Nordstrom stores and at net-a-porter.com.
