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Bella Hadid Stars in Burberry’s Pocket Bag Campaign

Inez & Vinoodh capture Bella Hadid in Burberry’s Animal Kingdom

Burberry has released the house’s new signature bag designed by Chief Creative Officer Riccardo Tisci, The Pocket Bag. Taking inspiration from the Burberry archives with the addition of a front pocket and leather taping, a combination of leather and canvas that captures the brand’s equestrian heritage.

Burberry brings together model Bella Hadid and renowned creative team Inez & Vinoodh for Hadid’s second campaign with the brand. This campaign is inspired by the Burberry Animal Kingdom, established by founder Thomas Burberry. Hadid is featured in a series of images and videos where she embodies the animal figures throughout the campaign and showcases her power and fierce femininity. Riccardo has taken Thomas Burberry’s Animal Kingdom and evolved new animal prints and motifs for each season.

Watch the video campaign below.