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Explore a Luxury Italian Design Company’s Legacy

B&B Italia celebrates its 50th anniversary with a documentary film

Luxury furniture design company B&B Italia releases its first-ever documentary film today, B&B Italia: Poetry in Shape by director Didi Gnocchi. The film explores the history of the brand through a series of interviews with architectural and design icons such as Renzo Piano, Antonio Citterio, Vincent Van Duysen and more. The documentary also delves into the life of the brand’s founder, Piero Ambrogio Busnelli, and is narrated by his son, Giorgio Busnelli. The narrative covers Busnelli’s entrepreneurial journey and quest for innovation and aesthetic solutions. Get a sneak peek at the film below. 

Watch the full film here.