Though the bones of this hotel are a landmark, historic building from 1835, there’s nothing about the London Edition that seems old and tired. That includes the lively lobby scene, whether in the morning or late into the night, and the young, international clientele that has made this Fitzrovia property a home away from home. Guest quarters in central London are typically small, but the 173 rooms and suites here are cozy and cabin-like, thanks to oak floors and wood paneled walls. It’s like sleeping in a warm and welcoming 20th century ski lodge in a city not known for having any snow. One of the more impressive things about this hotel, which opened in 2013, is the stunning Berners Tavern. The high ceilings and masterfully restored décor remind you of the history of where you are, especially in the mornings as you order your iced latte with oat milk—they didn’t have that in 1935—next to another fellow thirtysomething business traveler on the latest iPad trying to catch up on work, five hours ahead from the U.S., before taking a quick walk for a peek around Selfridge’s or Liberty before her colleagues actually clock in.
DuJour spoke with Walid Saighi, the London Edition’s director of sales and marketing, to learn more about this special property.
What are the most requested rooms at the property?
The deluxe king rooms and in the summer, the terrace suite.
What makes them so special?
The deluxe king rooms are quite reasonably sized and really reflect the DNA of the hotel and the Edition brand. A room with a terrace is always enchanting to enjoy London landmarks and a cocktail.
What is the nightly rate for these rooms?
From $803 for a deluxe king room; from $2,471 for a terrace suite
What’s your personal favorite room and why?
Our loft suites. They are really unique in term of style, brand sensitivity and layout.
What special perk or amenity do you offer that no one knows about?
Sustainable wooden keys and unique homemade British in-room amenities
What’s your favorite design element on property?
The sphere by Ingo Maurer in the lobby and the chandelier in Berners Tavern that is an exact replica of the ones that hang in Grand Central Station.