Ferrari has unveiled the very first space in the Americas where customers can completely customize their new car. The recently opened Tailor Made Center is an extension of Ferrari’s updated showroom and includes a stylish owners’ lounge, as well as a five-car display space. Previously, Ferrari owners would have to travel to the brand’s headquarters in Maranello, Italy or embark on a virtual experience to indulge in the Tailor Made program.
At the new NYC outpost, Ferrari owners are guided through the Tailor Made process by a Personal Designer who helps them develop a mood board and select from an array of specification options including fabrics, leathers, woods, colors, and finishes.
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