Personalize Your New Ferrari

by Natasha Wolff | January 20, 2020 2:00 pm

Ferrari[1] has unveiled the very first space in the Americas where customers can completely customize their new car[2]. The recently opened Tailor Made Center is an extension of Ferrari’s updated showroom and includes a stylish owners’ lounge, as well as a five-car display space. Previously, Ferrari owners would have to travel to the brand’s headquarters in Maranello, Italy or embark on a virtual experience to indulge in the Tailor Made program.

Ferrari Mood Board

At the new NYC outpost, Ferrari owners are guided through the Tailor Made process by a Personal Designer who helps them develop a mood board and select from an array of specification options including fabrics, leathers, woods, colors, and finishes.

For more on New York City, click here[3].

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