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Clean Beauty Brand Caliray Launches With a SoCal Attitude

Newport Beach-based Urban Decay founder teamed up with longtime friend Jenna Dover to create a playful new makeup line

Urban Decay founder Wende Zomnir is ready for her second act with the launch of her new clean beauty brand, Caliray. The Newport Beach–based makeup veteran teamed up with friend Jenna Dover to create Caliray as a celebration of unfiltered self-expression. Caliray is launching with two eye products: Come Hell or High Water Clean Mascara and Surfproof Easy Glider Eye Definer Clean Waterproof Pencil, available in three shades.

Caliray mascara and eyeliner pencil

The high-performance formulas are made to last, whether you’re lounging with friends during golden hour or partaking in a SoCal beach volleyball game. From the pastel-colored packaging and cheeky shade names like Secret Spot to the clean ingredients and sustainability mission, Caliray is a California daydream brought to life.