Clean Beauty Brand Caliray Launches With a SoCal Attitude

by Natasha Wolff | May 6, 2022 10:00 am

Urban Decay founder Wende Zomnir is ready for her second act with the launch of her new clean beauty brand, Caliray[1]. The Newport Beach–based makeup veteran teamed up with friend Jenna Dover to create Caliray as a celebration of unfiltered self-expression. Caliray is launching with two eye products: Come Hell or High Water Clean Mascara and Surfproof Easy Glider Eye Definer Clean Waterproof Pencil, available in three shades.

Caliray mascara and eyeliner pencil

The high-performance formulas are made to last, whether you’re lounging with friends during golden hour or partaking in a SoCal beach volleyball game. From the pastel-colored packaging and cheeky shade names like Secret Spot to the clean ingredients and sustainability mission, Caliray is a California daydream brought to life.

Source URL: https://dujour.com/cities/caliray-beauty-brand-launch/