This month marks the launch of Burberry’s brand new signature scent, My Burberry, and its official campaign starring Kate Moss and Cara Delevingne—the first time the two British supermodels have joined forces.
The fragrance was created by renowned perfumer Francis Kurkdijan to represent the affectionate way people refer to the brand’s famous trench coat, and its notes are inspired by a London garden after the rain. The campaign includes shots of both Delevingne and Moss wearing the classic trench, captured by renowned photographer Mario Testino under the creative direction of Burberry Chief Creative and Chief Executive Officer Christopher Bailey.
“What I love about My Burberry is how timeless it is,” Moss said. “It’s a fragrance that is so effortless, that you can wear it anytime, and anywhere.”
Below, see additional shots from the campaign.