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Louis Vuitton Launches Fragrance

The collection includes seven scents that were years in the making

Louis Vuitton doesn’t do anything halfway. For the brand’s debut fragrance collection, master perfumer Jacques Cavallier Belletrud traveled the world searching for the notes that make up the seven new scents. Tuberose-based Turbulences was conceived while Cavallier Belletrud and his father, also a perfumer, walked through his father’s garden in Grasse, France. Dans la Peau similarly draws on Cavallier Belletrud’s hometown, mixing notes of leather and sambac jasmine with a CO2 extraction of Grasse-grown jasmine. While the fragrances are complex, the Marc Newson-designed bottles are intentionally simple. Louis Vuitton stores will be equipped with a fountain for filling the bottles, which are available in 100, 200 or 7.5-ml sizes. Also available, in true Louis Vuitton tradition: a collection of three bottles housed in their own miniature monogrammed case. louisvuitton.com

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