Since launching his eponymous label in 2011, Todd Snyder has become one of the most defining voices in modern American menswear. Based in New York City, the Iowa-born designer has reimagined classic American style for a new generation — blending effortless tailoring with streetwise sensibility and a keen appreciation for craftsmanship.
Dubbed “the most influential menswear designer of his generation” by GQ, Snyder’s aesthetic bridges the gap between heritage and innovation. His collections celebrate timeless essentials — from perfectly cut suits and rugged outerwear to reimagined sportswear — all imbued with a distinctly New York attitude. “I want my clothes to feel familiar yet new,” Snyder explains. “It’s about honoring the past while designing for how men live today.”
Snyder honed his skills at some of the most iconic fashion houses before striking out on his own. A veteran of Ralph Lauren, Gap, and J.Crew, he learned the intricacies of design and retail before channeling his experience into creating a brand that feels both elevated and approachable. His collaborations — with heritage names like Champion, Timex, and L.L. Bean — have further cemented his reputation for bringing authenticity and relevance to American menswear.
In 2015, Snyder’s brand was acquired by American Eagle Outfitters, a partnership that helped expand his reach while maintaining the integrity of his design vision. Today, the Todd Snyder brand generates over $100 million in annual sales, with flagship stores in New York City and growing international appeal.
More than a fashion label, Todd Snyder represents a lifestyle — one rooted in confidence, craftsmanship, and individuality. With his ability to balance tradition and modernity, Snyder continues to redefine what it means to be stylish in America, one impeccably tailored piece at a time.
