Few names in Swiss watchmaking carry the daring spirit of Hublot. Known for its bold designs and innovative materials, the brand has long been a disruptor in the luxury timepiece world. Now, with Julien Tornare at the helm, Hublot enters a new chapter—one defined by refinement, strategy, and elevated vision.
Tornare brings with him an impressive track record. After leading Zenith through a period of renewed creativity and growth, and steering TAG Heuer with a focus on innovation and relevance, he has proven himself as a leader who understands both heritage and the need for evolution. His arrival at Hublot signals not just continuity, but transformation.
His mission is clear: to expand on Hublot’s DNA of boldness while introducing a more sophisticated, strategic direction. Tornare is committed to maintaining the brand’s adventurous edge—its fusion of unconventional materials, avant-garde designs, and partnerships in sport and art—while refining its message for today’s discerning global client.
Under his leadership, expect to see Hublot deepen its storytelling, strengthen its retail presence, and explore even more innovative collaborations that balance luxury with creativity. Tornare’s approach reflects a belief that modern watchmaking is not only about craftsmanship, but also about creating cultural relevance and aspirational lifestyle experiences.
For Hublot, this moment is about evolution rather than reinvention. Tornare understands the value of boldness, yet he also sees the opportunity to elevate the brand further, ensuring it resonates with new generations of collectors while honoring its trailblazing history.
With Julien Tornare guiding the brand’s future, Hublot is poised to reaffirm its place as one of the most dynamic and influential names in contemporary horology—an emblem of Swiss watchmaking that is as fearless as it is refined.
