At a time when many heritage brands have faded into memory, Steven Katzman, Chief Executive Officer and Board Member of Bedrock Manufacturing Company, is leading a modern renaissance in American craftsmanship. Bedrock, the parent company behind celebrated “Made in America” brands like Shinola and Filson, has become a powerful force in redefining what authentic, quality-driven manufacturing looks like in the 21st century — and Katzman is at the center of that transformation.
Under Katzman’s leadership, Bedrock has doubled down on its founding mission: preserving craftsmanship, rebuilding domestic manufacturing, and creating products that last. Nowhere is this more evident than in Shinola, the Detroit-based company that has become synonymous with American ingenuity. From hand-built watches to leather goods, audio equipment, and home products, Shinola has evolved into a symbol of pride for both the city of Detroit and consumers seeking substance over mass production.
Katzman’s approach blends business sophistication with cultural responsibility. His leadership has strengthened Shinola’s operational backbone, expanded its product offerings, and deepened its commitment to American jobs. Bedrock’s investment in manufacturing facilities and training programs has helped revive long-dormant skill sets and provided new economic opportunities in communities that once powered America’s industrial golden age.
Beyond Shinola, Bedrock Manufacturing continues to acquire and evolve iconic brands that embody authenticity and craftsmanship, ensuring they remain relevant to a new generation of conscious consumers. Katzman’s ability to balance heritage with innovation has positioned the company as a guardian of America’s artisanal legacy.
Today, as consumers increasingly seek meaning and longevity in the products they buy, Steven Katzman and Bedrock Manufacturing stand at the forefront of a cultural movement — proving that true craftsmanship never goes out of style, and that “Made in America” still matters.
