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Set Active Touches Down In Texas

Set Active brought a slice of California cool to Texas heat with a celebration for its South Congress pop-up boutique

Written by Natasha Wolff

Set, the Los Angeles-based lifestyle brand, is officially touching down in Texas. To celebrate the opening of its highly anticipated Austin pop-up on South Congress, which will be open through early fall, Set Active hosted a one-night “Cowboy Carnival” event on June 13th. This one-night-only, outdoor takeover featured a state-fair-style experience complete with games, prizes, hot dogs, fried treats and rides on Linny’s Ferris Wheel. The carnival allowed attendees to shop exclusive ATX merchandise and granted them early access to the new Set State Fair collection ahead of its official broader drop on June 17th. Inspired by nights at the fair and summer moments you never want to end, the new collection is something you can keep for the long ride. The shop also features exclusive ATX merch (arriving in late June) alongside select core styles and future drops as they land.

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