DuJour Navigation

Radical Comfort Meets Chic Style

Meet Reden, a new direct-to-consumer footwear brand, founded by Nelli Kim, creating stylish shoes with comfort front of mind

“Why can’t our shoes do more for us?” asks Nelli Kim, founder and CEO of Reden. As a cancer survivor with 20 years of experience in the luxury footwear space, Kim saw a hole in the market for an upscale and fashion-forward line of shoes that prioritizes comfort without sacrificing style. After her recovery, Kim suffered from chronic foot pain related to her chemotherapy—a common ailment among cancer survivors. She spent two years working with an orthopedic surgeon crafting a line of footwear that looks good and feels even better with built-in orthotic insoles, memory foam padding, and shock-resistant outsoles.

Loafer by Reden

After launching through Kickstarter, the Reden line features classic and stylish staples for men and women, including loafers, flats and brogues in luxurious leathers and bold colors.

Loafer, $195, REDEN, shopreden.com

STORIES DUJOUR

  • Franklin’s Is The New Salon To Know

    Founded by Jessica Gillin and Xavier Velasquez, Franklin’s brings a quiet, art-filled approach to hair on Franklin Street More

  • Flatiron’s Newest Address

    With London Clay Townhouse, Andrew Heiberger and Howard Lev are transforming a historic Manhattan townhouse into an intimate collection of luxury residences More

  • Check In To Hotel Bloomingdale’s

    Bloomingdale’s 59th Street flagship is getting a hotel-inspired makeover, complete with a spa, lobby café, cocktail bar and plenty of things to take home thanks to The Ritz-Carlton More

  • Party Like an Egyptian

    Almost 300 guests descended on Ibiza for a birthday celebration so elaborate it turned a rock quarry into an otherworldly stage More

  • Food As Medicine, Delivered

    Laroot World is bringing medically vetted, heritage-inspired meals to the wellness set, with protocols designed around everything from longevity and immunity to fertility and hormone balance More

  • Jordan Firstman Goes Behind The Camera

    Jordan Firstman debuted his film Club Kid, a film about life, fatherhood, and the NYC party scene, at the Cannes Film Festival More