DuJour Navigation

Radical Comfort Meets Chic Style

Meet Reden, a new direct-to-consumer footwear brand, founded by Nelli Kim, creating stylish shoes with comfort front of mind

“Why can’t our shoes do more for us?” asks Nelli Kim, founder and CEO of Reden. As a cancer survivor with 20 years of experience in the luxury footwear space, Kim saw a hole in the market for an upscale and fashion-forward line of shoes that prioritizes comfort without sacrificing style. After her recovery, Kim suffered from chronic foot pain related to her chemotherapy—a common ailment among cancer survivors. She spent two years working with an orthopedic surgeon crafting a line of footwear that looks good and feels even better with built-in orthotic insoles, memory foam padding, and shock-resistant outsoles.

Loafer by Reden

After launching through Kickstarter, the Reden line features classic and stylish staples for men and women, including loafers, flats and brogues in luxurious leathers and bold colors.

Loafer, $195, REDEN, shopreden.com