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Summer Style Tips from YouTuber Jim Chapman

The wildly fashionable British vlogger shares 3 off-the-cuff ideas

YouTube sensation Jim Chapman is at once dapper and down-to-earth. He’s stylish, handsome and British—the accent!—but he also vlogs about his (often very relatable) day-to-day. In fact, his secondary channel is aptly named EveryDayJim. He films himself playing games with friends, baking delicious-looking desserts and being adorable with his wife, fellow YouTube star Tanya Burr.

Along the way, Chapman has also managed to create a rather fashionable name for himself, becoming somewhat of an Internet-age style icon. He’s a contributing editor and columnist for British GQ; he’s collaborated with Cartier, Burberry, IWC, Coach and Levis, among others; And he was just flown to New York City to capture the America’s Cup on social media for Louis Vuitton.

Luckily, during his short stateside visit, Chapman had a moment to share a few of his current favorite summer style tips with DuJour.