Nell Diamond has been coming to Nantucket since birth and has family who live on the island full time (her grandfather was the principal of Nantucket High School). So when it came time for Hill House Home, her fashion and lifestyle brand, to further its retail expansion, opening a store locally made a lot of sense. “My family moved a lot when I was a child, and Nantucket has really been the most consistent home we’ve had,” she says. The boutique showcases the brand’s whimsical bed and bath linens, robes for adults and kids, hair accessories, swimwear, pajamas, a new shoe collection and, of course, the brand’s signature Nap Dress.
Diamond’s family home is near Nantucket town and she and her husband and three kids spend their summers there. “I’m so excited for so many of my relatives and friends to see our product in real life,” Diamond says of her Main Street store, which is decorated with the brand’s Trellis print, gingham patterns and blue color palette. “I’m definitely going to be there as much as I can—I love manning the register!”
The prints and new silhouettes in the label’s new summer collection were inspired by the Amalfi Coast but designed to be worn everywhere. “One of the reasons I love IRL shopping is because I get customer feedback in real time, and I can’t wait to hear what our customers think,” she says. So far, the Hotel Robes, Swiss Dot Nap Dresses and Sisi silk pillowcases have been fan favorites.