DuJour Navigation

Cover Your Computer in 24-Karat Gold Because…Why Not?

Apple upgrade extraordinaire

Goldgenie—a customization firm that’s gold-plated the likes of bicycles, golf clubs, racing bikes, watches and phone cases—is offering its Midas touch once again. The latest targets? New or used iMac or MacBook devices. 

For a starting price of £8,000, the popular computers can be embellished in 24-karat gold at Goldgenie’s London headquarters by skilled artisans and technicians. So skilled, in fact, that the customized devices even come with a lifetime guarantee. 

But don’t fret if you don’t own an iMac or MacBook. The company has pledged to one day add a gilded touch to “almost anything that your mind or heart desires.”

STORIES DUJOUR