Hannah Neeleman (AKA Ballerina Farm) has gone from being an influencer with millions of TikTok and Instagram followers to starting her DTC brand. Now that business, Ballerina Farm, has become a lifestyle empire. Along with her husband Daniel (and their eight kids), Neeleman’s Utah-based company has evolved from selling bread, baked goods and meat to incorporate snacks (beef jerky), home (enamel ware), beauty (homemade soaps) and wellness products (its bestselling Farmer Protein Powder). Neeleman recently opened the brand’s first Ballerina Farm Store in Midway, Utah (30 minutes from Park City) to showcase the brand’s expanded offerings. Of course, carbs are still on the menu. The brand offers its signature flour and Sourdough Kits as well as its delectable baked goods and pastries.
