Southern California activewear brand, Vuori, has opened on Manhattan’s Upper East Side bringing its celebrated new perspective on performance wear uptown. The 3,200-square-foot space is the brand’s 52nd store nationwide and will serve as a permanent hub for Vuori’s rapidly growing east coast consumer base. The brand’s core and seasonal performance wear apparel includes its holiday and outerwear collections for men and women. The label is betting big on brick and mortar and is set to open 100 stores by 2026.
