Leave it to LeBron James to raise the roof—literally. The NBA two-time champion and four-time MVP introduced his namesake Audemars Piguet watch by driving right through the launch party at Miami’s 1111 Lincoln Road in a Ferrari 458, hood down, to the delight of the 350 guests gathered. James showed off his signature Royal Oak Offshore Chronograph, which for $51,500 comes in an 18K rose gold case and features grey titanium bezel and a crocodile strap, to partygoers including Flo Rida, Tinie Tempah, Kourtney Kardashian and Scott Disick.
The watches are limited to 600 pieces and ensure that King James will leave a legacy both on and off the court—his signature is imprinted on the back of the watch in blue sapphires, after all. Click through the gallery to see snapshots from the event.