Chanel is opening a new flagship Atelier Beauté Chanel in Austin, Texas on South Congress with an exclusive six-week engagement starting on the first day of the famed SXSW festival March 11. The Atelier is a one-of-a-kind, fully stocked beauty studio for learning, creation and community designed for guests to tailor their own unique experiences. Visitors can explore the full range of Chanel makeup, skin care and fragrances. Chanel makeup artists will host masterclasses and events throughout April to inspire and educate guests on beauty and skincare, with special appearances on opening weekend by Chanel celebrity makeup artist Tasha Reiko Brown and Chanel brow artist Jimena Garcia. In the Atelier’s most sought-after experience, guests discover the world of Chanel fragrances like never before and find their three favorites to take home in a personalized kit.