Few names in global travel inspire as much recognition and loyalty as Princess Cruises. Founded in 1965 and now owned by Carnival Corporation & plc, the Santa Clarita–based cruise line has grown from a single ship sailing to Mexico into one of the most iconic and trusted names in ocean travel. As of 2025, Princess Cruises ranks as the sixth largest cruise line in the world by net revenue, a testament to its enduring excellence and innovation in the luxury travel space.
Incorporated in Bermuda, Princess Cruises blends timeless elegance with modern adventure, offering guests the opportunity to explore the world while experiencing exceptional service and comfort. The brand continues to redefine the cruise experience with next-generation design and technology, including its newest Sphere Class ships, Sun Princess and Star Princess, which sail globally and introduce expansive glass-forward architecture, elevated culinary venues, and reimagined entertainment spaces.
Princess has long been celebrated for its deep connection to the destinations it serves, and nowhere is that more evident than in Alaska, where the cruise line is regarded as a category leader. With exclusive wilderness lodges, rail travel, and immersive cruise tours, Princess provides unmatched access to the region’s breathtaking landscapes and culture. From the icy beauty of Alaska to the turquoise waters of the Caribbean and the timeless allure of the Mediterranean, the line invites travelers to see the world in style.
The company’s legacy is steeped in history, having once been a subsidiary of P&O Princess Cruises before merging into Carnival Corporation’s portfolio. Today, under the Carnival umbrella led by Micky Arison, Princess Cruises continues to elevate its offerings, with a strong focus on sustainability, technology, and global expansion.
Recent innovations, such as the MedallionClass® experience, have revolutionized cruising by introducing seamless, personalized service powered by wearable technology. Guests can unlock their staterooms, order food and drinks, and book excursions — all with a simple touch, redefining the modern cruise experience.
With its rich heritage, commitment to innovation, and focus on guest experience, the brand continues to chart a bold and beautiful course toward the future of luxury cruising.
