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La Perla Throws a Party!

With the help of stylish fans, the Italian lingerie brand toasted the season and their new collection

‘Tis the giving season. On December 13, La Perla celebrated the holidays—and Amanda Hearst on the December cover of Avenue magazine—with some of their luxe lingerie at a special event at its Madison Avenue flagship. Accompanied by friends like Rachel Roy and Petra Nemcova, Hearst and La Perla’s CEO Suzy Biszantz announced that the company would be donating a percentage of the sales that evening from its holiday collection to The Humane Society and Friends of Finn, an anti-puppy mill organization. 



Muffie Potter Aston, Suzy Biszantz and Julie Anderson 



Petra Nemcova, Amanda Hearst, Suzy Biszantz and Rachel Roy