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Dr. Barbara Sturm Moves In On Madison

The skin and haircare expert makes her mark on the Upper East Side with her beauty brand’s expansion

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German skincare expert Dr. Barbara Sturm has found an Upper East Side home to showcase her beloved Dr. Barbara Sturm Molecular Cosmetics product line and cutting-edge facial treatments. The 5,000-square-foot townhouse space on Madison Avenue was designed by German architect Tobias Freytag (who also happens to be Dr. Sturm’s brother) and showcases five treatment rooms (and a couples treatment room) with whimsical wallpaper hosting new skin treatments along with light therapy and scalp massages. Dr. Sturm’s much-lauded, science-based product line (fans include Gwyneth Paltrow, Bella Hadid and Kate Moss) features skin and haircare bestsellers like her Sun Drops, The Better B Niacinamide Serum, Scalp Serum and Hyaluronic Serum.