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Etro Hangs a New Shingle

The Italian brand debuts a new L.A. Flagship. See inside, here

Etro’s new 4,500-square-foot Rodeo Drive shop, the brand’s fifth, will open its doors this month and offer shoppers the womenswear, menswear and accessories collections, plus a line of fragrances. An impressive collection of objects and artworks—statues of Laocoon and Venus De Capua, a 1950s oil painting and silver pieces from the 19th century—as well as handmade, solid glass Venini chandeliers illuminate the rich interior of the shop while large windows let natural light spill in. Etro loyals know it’s the place to pick up a printed summer frock or brightly-hued shirt to pair with your paisley iPad case. A first look inside, below. 2 Rodeo Drive, etro.com



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