Dior has just opened a new pop-up in SoHo, New York at 109 Greene Street. The brand’s collection of pop-up boutiques across the globe will span from Osaka to SoHo and will showcase the new ski capsule collection by Kim Jones. The ski collection includes a selection of ready-to-wear pieces, skis, snowboards and accessories all of which were designed in close collaboration with Descente, AK Ski and Poc. Shoppers can immerse themselves in a festive winter wonderland at the SoHo pop-up, complete with floor-to-ceiling installations of LED mesh screens creating a colorful atmosphere inspired by the colors of the collection (green, purple and yellow).
Dior’s pop-up at 109 Greene Street will be open through January 3, 2021.