Melissa Beste, Global CEO of Akris, has built her career at the intersection of heritage and innovation. Returning to Akris in 2018 as Global CEO, after previously serving as CEO of the Americas, she continues to drive the Swiss luxury fashion house forward with a focus on global expansion, digital transformation, and a refined creative vision.
With more than two decades of leadership in the fashion industry, Beste brings a proven track record of building brands and elevating customer experiences. Her past roles include President of the Americas at Alexander McQueen, where she helped strengthen the brand’s North American presence, and other senior positions where she championed growth through product innovation and customer engagement.
At Akris, Beste has embraced both tradition and modernity. She is guiding the brand to attract a new customer by emphasizing product evolution, fashion leadership, and a new store concept designed by David Chipperfield. Under her leadership, the company has expanded its global presence and sharpened its e-commerce and digital strategy, ensuring Akris remains as relevant online as it is in the world’s most exclusive boutiques.
Beste’s vision highlights Akris’ ability to balance timeless craftsmanship with forward-looking innovation. By combining creative excellence with strategic insight, she is positioning the brand to thrive in a rapidly evolving global market while maintaining its distinctive Swiss identity.
For Melissa Beste, the future of Akris is rooted in a single guiding principle: modern elegance.
