More and more luxury brands are tapping into the athleisure and streetwear markets, and fashion mainstay Givenchy is no exception. Capitalizing on the success of the brand’s Bow backpack, which first appeared during the Haute Couture Spring/Summer 2019 show, artistic director Clare Waight Keller is launching Givenchy Downtown, a new five-piece bag collection inspired by the well-received original accessory.
The pieces will have a slightly more masculine slant to their designs, featuring fabrications that consist primarily of black and white nylon with contrasting leather detailing, and come in a variety of styles: a backpack, a duffel, a belt bag, and two crossbody bags in different shapes. Each piece will also bear the Givenchy Heritage label underlined with a sweeping red pencil stroke, which was a favorite signature of the brand’s founder, Hubert de Givenchy.
