When it comes to real estate, Erwin Nicholas II of Houston-based Mr. Real Estate doesn’t just sell homes—he creates cultural moments. His latest listing? None other than the jaw-dropping 53-acre Texas Hill Country estate owned by retired NBA superstar Tony Parker.
To bring new energy and massive attention to the listing, Erwin Nicholas II has enlisted Twitch megastar Kai Cenat and his AMP (Any Means Possible) crew for an unprecedented marketing push. The crew has turned the estate into the set of a 30-day livestreamathon, broadcasting the luxury lifestyle to millions of viewers throughout the month of July.
The campaign’s centerpiece is a pop-up Nando’s peri-peri restaurant, but that’s just the beginning. The estate itself is a fantasyland of over-the-top amenities: a 6,000-square-foot gym with half-court basketball setup, a professional-grade barber studio, dual executive offices, a private movie theater with a wet bar, a 1,500-bottle wine cellar, and even a fingerprint-access trophy room.
Outdoors, the property rivals a resort—with a massive custom waterpark, pristine landscaping, and panoramic Hill Country views.
Originally listed in late 2021 for $19.5 million, Parker’s longtime estate is now getting a second life with a new agent and a fresh, digital-first marketing approach.
