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Tommy Hilfiger’s New West Hollywood Store

The iconic American designer shares his favorite spots in Los Angeles

The laidback SoCal lifestyle is a vital influence on Tommy Hilfiger, so it was only natural that the designer would want to put down retail roots here. “I’ve always looked to L.A. for new ways to mix the four elements of F.A.M.E.—fashion, art, music and entertainment—into my designs,” he says. The North Robertson Boulevard store houses the entire array of Hilfiger products amid design elements that reflect its Hollywood backdrop. “There’s a VIP fitting room featuring a rotating display of iconic celebrity pieces from our vintage archives,” he says. 

Scene: “The patio at the Chateau Marmont. There’s always a cool mix of people; it’s a great atmosphere.”

Hote: “The Peninsula in Beverly Hills. The rooms feel like a home away from home.”

Shopping: “Vintage shops in L.A. are unparallelled—like Decades, American Rag, What Goes Around Comes Around and Lily et Cie. Their owners are like curators.”

Restaurant: “If I’m traveling with my wife, Dee, we usually head to Madeo for lunch right after we check in.”