In the rapidly shifting landscape of global mobility, Emilie Cotter, Chief Marketing Officer of Audi, stands at the forefront of a brand redefining what premium automotive experiences look and feel like. Known for her strategic clarity, cultural fluency, and conviction that modern luxury must be both emotionally resonant and sustainably driven, Cotter is helping shape Audi’s evolution at one of the most pivotal moments in automotive history.
Cotter’s leadership comes at a time when Audi is embarking on its most transformative chapter yet: a bold acceleration toward electrification, cutting-edge design, and intelligent digital ecosystems. Her mission is to ensure the brand’s voice, identity, and global presence evolve just as powerfully.
“We are not simply marketing cars,” Cotter has expressed. “We are shaping the future of mobility, technology, and human connection.” It’s a vision that places storytelling, innovation, and purpose at the core of everything Audi presents to the world.
At Audi, Cotter oversees integrated global campaigns, brand positioning, and the creative platforms that support the company’s shift into a fully electric future. Under her guidance, Audi’s marketing has leaned deeper into cinematic storytelling, sustainable values, and emotionally compelling narratives — reinforcing the brand’s identity as a symbol of progress for forward-thinking drivers.
Her work includes championing Audi’s expanding e-tron lineup, which has become central to the brand’s mission to become a leading provider of premium electric vehicles. Cotter is also a driving force behind initiatives that bridge the automotive world with culture, design, entertainment, and technology — amplifying Audi’s influence beyond the road.
With her sharp eye for consumer behavior and her passion for purposeful innovation, Emilie Cotter is not just shaping how Audi communicates — she is shaping how the world experiences the next era of luxury mobility.
