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Weekend Max Mara’s Family Affair

Weekend Max Mara’s collaboration with stylist Gabriella Karefa-Johnson is a love letter to her family

Bold, eclectic and full of joy, Weekend Max Mara’s newest collaboration is an irreverent and playful combination of shapes, colors and patterns. Designed by stylist Gabriella Karefa-Johnson and photographed by supermodel Gigi Hadid, the Family Affair collection is full of warm-weather staples for women of all ages. The dresses, trousers and scarves combine modern silhouettes with ’70s-inspired prints and patterns, creating a riot of color. “Visual dissonance is really at the heart of a lot of the styling I do—I like when the mind has to work a bit to comprehend what the eyes are seeing,” says Karefa-Johnson. Her main inspiration for the collection is her family, particularly her globe-trotting grandmother. “Style was effortless for her,” she says, “and that’s precisely what I wanted to communicate in this collection—a sense of innate, amazing style with very little effort.”

Looks from Weekend Max Mara’s Family Affair collection, weekendmaxmara.com