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Friends & Associates

Designer to watch: We’re obsessed with this former magazine editor’s casually preppy separates.

WHO: Friends & Associates

WHAT: Matthew Edelstein may have his own clothing line, but that doesn’t mean he’s taking all the credit for it. In fact, he’s built a unique new business by tapping into his impressive network of fashion experts. Friends & Associates is a collaborative effort, as Edelstein collects creative ideas and materializes them through his colorful collection of summery sportswear separates. Once responsible for styling editorials for the likes of W and Details—plus working an early stint at J. Crew—Edelstein knows a thing or two about what women want to wear, and how a chic meeting of the minds can bring it all to fruition.

WHAT SUMMER WILL BRING: Oversized gingham prints in punchy colors plus the season’s perfect shirtdresses

WHERE YOU’VE SEEN IT: Around the blogosphere; The Cut, T Magazine, Nylon, Fashionista and more have all highlighted the brand online.

WHERE TO BUY IT: Shopbop.com