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Fendi, Redesigned

In time for its pre-fall 2013 collection, the Italian label unveils an all-new online destination

Many fashion houses design new collections this time of year, but this season Fendi took it one step further. The Italian label launched its newly redesigned website today, with more ways for Fendi fans to engage with the brand and follow the latest news and updates.

The site has added new sections filled with behind-the-scenes media, interactive look books and intimate portrayals of Fendi’s most classic, coveted pieces. Also new is the inclusion of exclusive video on the site—a feature that will update every month. For the relaunch, Fendi tapped model Julia Frauche to front the pre-fall 2013 video, which plays subtly in the backdrop of the homepage—an artistic welcome to a newly-inspired Fendi.