Few executives have influenced the beauty industry as profoundly as Jane Hertzmark Hudis, Executive Vice President and Chief Brand Officer. Over her remarkable 39-year career, Hertzmark Hudis has established herself as a visionary leader, helping to define brand building, creativity, and global growth across one of the world’s most iconic companies.
In her role as Chief Brand Officer, Hertzmark Hudis oversees a world-class portfolio of brands spanning Skin Care, Makeup, Fragrance, Hair Care, and Couture. Her influence extends across enterprise-wide brand strategy, where she ensures that each label remains innovative, aspirational, and globally relevant. Her ability to balance heritage with forward-thinking creativity has made her one of the most respected figures in beauty.
While her leadership at Estée Lauder was widely recognized, Hertzmark Hudis’s impact extends far beyond that milestone. She has spearheaded brand marketing, product development, digital transformation, and talent elevation across multiple categories, driving both creativity and measurable growth. Under her guidance, the company’s brands have reached new audiences, expanded into emerging markets, and continued to define excellence in luxury beauty.
Her reputation as a visionary brand-builder is matched by her commitment to mentoring the next generation of leaders. Known for cultivating talent and championing innovation, she has helped shape not only the company’s portfolio but also the industry itself.
With nearly four decades of experience, Hertzmark Hudis continues to drive the evolution of beauty worldwide. Her work ensures that each brand under her stewardship thrives while remaining true to its identity. By blending innovation, strategy, and artistry, she reaffirms her place as one of the industry’s most influential executives—and a defining force in modern beauty.
