Olympians certainly can’t afford to have their heads in the clouds, but these days they do seem to be sleeping on air. There’s an innovative new sleep solution in town called airweave, and it’s getting a lot of attention from world-class athletes – individuals for whom the price of a lost night’s sleep could be a gold medal or a dream-crushing injury. U.S. Olympic Gold medalist ice dancers Meryl Davis and Charlie White and legendary golfer Bubba Watson are all converts to airweave, as well as the students of Florida’s IMG Academy, the Paris Opera Ballet School, and the Royal Ballet School in London. airweave also partnered with six Olympic teams during the Sochi 2014 Winter Games: the U.S., Japan, Austria, France, Germany, and Switzerland.
This revolutionary bed topper is like nothing the marketplace has seen before. Founded in 2007 by Motokuni Takaoka and already a phenomenon in Japan, airweave’s innovative technology allows air to occupy more than 90% of the material, which means that: it stays cool in summer and warm in winter; excellently disperses body pressure; makes turning over easier; and is easy to clean. airweave is also proven to reduce restlessness and distribute weight evenly using state-of-the-art three-dimensional resin fibers.
And now, the “city that never sleeps” can finally get some much needed shuteye, because airweave’s flagship retail store has opened in the SoHo neighborhood of Manhattan. The new two-story, 2,400 square-foot space is spare and contemporary, exemplifying the airweave aesthetic and ethos of simple luxury. In-store, guests will receive a personal introduction to airweave’s products. They can also call to schedule a private sleep consultation, and “sleep counselors” are on hand to educate consumers on the product features and benefits which work in tandem with the brand’s mission to redefine quality sleep. airweave wants to personally connect with customers and help them achieve a deeper sleep that will improve their overall productivity and well-being.
Because, while the average New Yorker may not be counting on a good night’s sleep to land a triple axel jump or score an albatross on their final PGA round, they are mentally and physically in perpetual motion. Whether she’s hitting the floor of the New York Stock Exchange, or he’s putting the finishing touches on his spring collection, or they’re getting the kids to school on time, everyone knows being well-rested is the ultimate luxury. And airweave is in the business of making that luxury a reality.
airweave’s flagship store is located at 498 Broome St. (646) 964-5020. For more information, visit airweave.com