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Jamie Ruan Leads the Expansion of Icon Brands

With multiple locations across New York and New Jersey, Icon Brands sets its sights on further expansion

Jamie Ruan is an American business executive and entrepreneur based in New York and New Jersey. She is the founder and Chief Executive Officer of Icon Brands, a consumer products company that owns and operates multiple brands across the beauty and fashion sectors, including handcrafted press-on nails and fashion jewelry.

Nails2Go is a brand under Icon Brands, which operates four retail storefronts across New York and New Jersey. The company specializes in the design, distribution and sale of private-label press-on nails, beauty accessories and related cosmetic products through its physical retail locations and direct-to-consumer e-commerce platform.

Following its initial retail expansion, Icon Brands. broadened its business model to include wholesale distribution, supplying private-label beauty products and customized press-on nail collections to third-party retailers, salons, spas, and other businesses within the beauty and wellness industries.

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