Discover some of our favorite auto-inspired timepieces
Exotic, fast-paced and sometimes even furious, the world of automobile racing and luxury cars captures global attention. The love affair with cars, racing and rallies has existed ever since Louis Chevrolet and Henry Ford invented the first motor coaches back in the early 1900s. Around the same time, wristwatches began ... More
A new watch collaboration designed by streetwear's founding father is out today at Dover Street Market
Bamford Watch Department specializes in tricking out watches with bespoke modifications, so it figures that horology’s resident art punks would partner with streetwear temple Dover Street Market for its latest release – the $14,290 Fragment Zenith El Primero, in stores today.
Founded by construction heir George Bamford, BWD ... More
At the Angel Orensanz Center in New York, the Defy El Primero 21 Swizz Beatz Edition was unveiled
To launch the highly-anticipated new Defy collection, Zenith CEO Julien Tornare and Swizz Beatz joined forces to unveil the Defy El Primero 21 and the Defy Lab, a legendary creation that made a significant impact on the future of watchmaking earlier this fall.
The event highlight was undoubtedly the ... More
Maxime Büchi, the Swiss tattooist, partnered with Hublot for an all-new Big Bang timepiece
The tattooed man in front of me is explaining the cultural significance of watches to his native country, Switzerland, while wearing a watch on each wrist. “Even if you’re not passionate about watches or interested from an artistic point of view, you know people who work in the little workshops ... More
CEO Julien Tornare shares his vision for the brand’s future
"The Swiss watchmaking industry is very traditional, which is very good in one way,” Julien Tornare, CEO of Zenith Watches explains. “But on the other hand, tradition can live only if there is something new going on—only if we build on it through the future.”
For a brand ... More
Ambassador of Elegance Andre Agassi joined Longines for a celebration at the Westfield World Trade Center in Manhattan
This week Longines celebrated the launch of its new Conquest V.H.P. Collection by hosting an event with Ambassador of Elegance Andre Agassi at the World Trade Center. Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, and Pascal Savoy, U.S. Brand President, were also in attendance.
Agassi, who ... More
The Tambour Horizon watch also comes with a $2,900 price tag
There has been much handwringing about the transience of technology and whether or not spending upwards of $3K on a luxury smartwatch, which advancements could quickly make obsolete, was a good investment in the future. But sometimes luxury is the ability to say: “Who cares? Let’s live in the moment!”
Louis ... More
From vintage Van Cleef and Arpels to classic Omega, historic timepieces are becoming the newest celeb craze
Kim Kardashian West broke the watch-world Internet in June when she bid $379,500 to win a Cartier Tank previously owned by Jacqueline Kennedy Onassis. The revelation was a bombshell within horology circles—sellers and collectors of historically significant timepieces usually keep their trades on the down-low. But it’s a whole other ... More