Bamford Watch Department specializes in tricking out watches with bespoke modifications, so it figures that horology’s resident art punks would partner with streetwear temple Dover Street Market for its latest release – the $14,290 Fragment Zenith El Primero, in stores today. Founded by construction heir George Bamford, BWD ... More

To launch the highly-anticipated new Defy collection, Zenith CEO Julien Tornare and Swizz Beatz joined forces to unveil the Defy El Primero 21 and the Defy Lab, a legendary creation that made a significant impact on the future of watchmaking earlier this fall. The event highlight was undoubtedly the ... More

The tattooed man in front of me is explaining the cultural significance of watches to his native country, Switzerland, while wearing a watch on each wrist. “Even if you’re not passionate about watches or interested from an artistic point of view, you know people who work in the little workshops ... More

"The Swiss watchmaking industry is very traditional, which is very good in one way,” Julien Tornare, CEO of Zenith Watches explains. “But on the other hand, tradition can live only if there is something new going on—only if we build on it through the future.” For a brand ... More

This week Longines celebrated the launch of its new Conquest V.H.P. Collection by hosting an event with Ambassador of Elegance Andre Agassi at the World Trade Center. Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, and Pascal Savoy, U.S. Brand President, were also in attendance. Agassi, who ... More

There has been much handwringing about the transience of technology and whether or not spending upwards of $3K on a luxury smartwatch, which advancements could quickly make obsolete, was a good investment in the future. But sometimes luxury is the ability to say: “Who cares? Let’s live in the moment!” Louis ... More

Kim Kardashian West broke the watch-world Internet in June when she bid $379,500 to win a Cartier Tank previously owned by Jacqueline Kennedy Onassis. The revelation was a bombshell within horology circles—sellers and collectors of historically significant timepieces usually keep their trades on the down-low. But it’s a whole other ... More

If you’re at a loss for what to gift the person who has it all, we can bet they don’t have a custom Shinola piece hand painted by artist Brian Kaspr. Today through September 30th, any shopper can visit the following Shinola locations for an extra special shopping experience featuring ... More

The technology in the Defy Lab watch, unveiled today by Zenith’s 21st Century Defy Lab, will put your Apple Watch to shame. At a press conference today at Zenith’s headquarters in Le Locle, Switzerland, CEO Julien Tornare and Guy Sémon, CEO of LVMH’s Watch Division, gave a ... More